![]() ![]() Mattel Toys was enjoying massive sales and success with their ultra popular Barbie Doll line for girls, but Mattel was inspired by the newly introduced GI Joe Adventure Team line and decided to start an Adventure type action figure series of their own, but with a twist. ![]() To understand Big Jim’s journey to becoming an iconic toy brand, we need to go back to 1970. Besides Star Wars and GI Joe, Big Jim stood out as the third highest selling action figure line of the decade, which is shocking considering how successful Mego’s World’s Greatest Super Heroes line was. When you think of iconic toy lines for each decade, the Big Jim action figure line may not be at the top of your list for the 1970’s, but that’s exactly what Big Jim was. 1993 – 1995 Mighty Morphin Power Rangers.Battlestar Galactica – Majestic Studios. ![]()
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